Ricardo Bueno's Blog

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I Want You Back!

Last year you lost touch with a handful of customers!

Though some of them suffer from the "tomorrow mentality" (in other words, they'll never buy a piece of Real Estate because they're always preaching "tomorrow" will bring a better deal), there are some that you actually truly miss! You have that,

"I want you back!"

feeling.

  • The First Time Home Buyer: it was a smooth escrow from initial contract to close but for some reason you lost touch.
You need them back! For many a first time home buyer, owning their home is a foreign concept for them. Be there and guide them or like Broker Bryant, the previous Listing Agent will be saying
"Hi. My name is Bryant Tutas. I'm your new Real Estate Agent!"
when it comes time to List and sell. 
  • The avid investor: he/she has bought more than one property. Each and every one with and through you! It was all made possible because you were feeding him/her constant updates. But somewhere along the line you stopped. 
"What happened?"
he/she thought without ever actually asking you. They've since moved to greener pastures where the next Real Estate Agent is sending them steady updates.
  • The VIP Client & Top Referrer: this person has done business with you once or twice and has been so impressed with your follow through and follow up that they've effectively become your best walking billboard; referring at times two or three clients! But your "follow up" has waned and fallen by the wayside. They've forgotten how and when to promote you.

What would (1) one referral from either of these sources do for your bottom line?

So, what are you doing to re-connect with them?   

Whatever your strategy, make sure it says: I want you back!

And don't forget to follow up and follow through along the rest of 2008 and beyond!

 

 


 

 

ricardo@ricardobueno.com

 
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7 comments • Ricardo Bueno • January 24 2008 12:48AM

Comments

Hi Ricardo:  Good food for thought.  We all need reminders, and yours is a good one.  Who knows how many referral buyers we could have if we just stay in contact with them.  Thanks for sharing...
Posted by Fort Worth Real Estate - - - Karen Anne Stone (New Home Hunters DFW) over 2 years ago
It's so important to keep tabs with our sphere. It's amazing how many people have very good experiences with a real estate agent- and still neglects to use him/her again. Follow up is so important.
Posted by Chuck Willman, Arizona Realtor® 480.292.0600 (Gentry Realty) over 2 years ago

Karen: thank you for the compliment! My guess is there's more business we could have had last year but that's all water under the bridge... Let's focus instead on making 2008 better!

Chuck: hey, another Agents lack of follow up means more business for you! However, the same applies in reverse.

 

Posted by Ricardo Bueno (The Real Estate Tomato) over 2 years ago
There isn't one client that I've sold a house to that I don't keep in touch with.  Even those that I haven't sold to...  I try to keep up with them as well.
Posted by Roswell Georgia Real Estate Agent - Nancy Rivera (RE/MAX Town & Country) over 2 years ago

Nancy: I like the way you think! 

Posted by Ricardo Bueno (The Real Estate Tomato) over 2 years ago
That is a good beginning of the year tip.  With rates dropping many of those sitting on the fence may now be ready.
Posted by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes) over 2 years ago
Very wise comment and smart thinking here, just because you have a bunch of old leads does not mean that those leads cannot turn into something or lead to a referral too, that is my thinking after reading your article here. Lance
Posted by Lance Winslow (The Car Wash Guy) over 2 years ago

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